{"id":22456,"date":"2024-12-13T17:03:49","date_gmt":"2024-12-13T16:03:49","guid":{"rendered":"https:\/\/tems-dataspace.eu\/renforcer-la-confiance-dans-les-medias-comment-tems-faconne-un-ecosysteme-media-securise-et-competitif\/"},"modified":"2024-12-13T17:13:15","modified_gmt":"2024-12-13T16:13:15","slug":"renforcer-la-confiance-dans-les-medias-comment-tems-faconne-un-ecosysteme-media-securise-et-competitif","status":"publish","type":"post","link":"https:\/\/tems-dataspace.eu\/fr\/renforcer-la-confiance-dans-les-medias-comment-tems-faconne-un-ecosysteme-media-securise-et-competitif\/","title":{"rendered":"Renforcer la confiance dans les m\u00e9dias : comment TEMS fa\u00e7onne un \u00e9cosyst\u00e8me m\u00e9dia s\u00e9curis\u00e9 et comp\u00e9titif"},"content":{"rendered":"

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Lors de l’\u00e9v\u00e9nement annuel organis\u00e9 par l’Association pour l’interm\u00e9diation des donn\u00e9es (AID)<\/span><\/a>, Nassima Auvray, directrice de la confiance num\u00e9rique chez Orange Business, a mis en lumi\u00e8re les d\u00e9fis auxquels l’industrie des m\u00e9dias est aujourd’hui confront\u00e9e dans un paysage num\u00e9rique qui \u00e9volue rapidement. S’adressant \u00e0 un public profond\u00e9ment investi dans l’avenir des \u00e9cosyst\u00e8mes des technologies de l\u2019information, elle a pr\u00e9sent\u00e9 le Trusted European Media data Space (TEMS) comme une initiative de rupture visant \u00e0 cr\u00e9er un environnement s\u00e9curis\u00e9 et collaboratif pour les organisations m\u00e9dias, en s’attaquant \u00e0 des probl\u00e8mes urgents tels que la d\u00e9sinformation tout en encourageant l’innovation et la confiance. <\/p>\n

Le secteur des m\u00e9dias est aujourd’hui aux prises avec une vague de d\u00e9sinformation sans pr\u00e9c\u00e9dent, amplifi\u00e9e par l’IA g\u00e9n\u00e9rative et sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer de faux contenus \u00e0 grande \u00e9chelle. Des \u00e9tudes r\u00e9centes montrent que la propagation de fausses nouvelles est pass\u00e9e de dizaines de milliers \u00e0 des millions d’incidents en l’espace de quelques mois seulement. La mont\u00e9e en puissance des plateformes pilot\u00e9es par l’IA, capables de fabriquer et de diffuser automatiquement de faux r\u00e9cits, ne fait qu’aggraver ce d\u00e9fi. TEMS appara\u00eet comme une r\u00e9ponse n\u00e9cessaire, offrant un cadre d\u00e9centralis\u00e9 qui permet aux organisations m\u00e9dias de partager et de g\u00e9rer leurs donn\u00e9es en toute s\u00e9curit\u00e9 tout en en conservant le contr\u00f4le. <\/p>\n

Nassima Auvray a soulign\u00e9 que TEMS est con\u00e7u pour soutenir deux objectifs essentiels : renforcer la comp\u00e9titivit\u00e9 des m\u00e9dias europ\u00e9ens et favoriser la confiance dans les environnements num\u00e9riques. En permettant un partage s\u00e9curis\u00e9 de leurs donn\u00e9es, TEMS aide les m\u00e9dias \u00e0 en exploiter le potentiel, en favorisant l’innovation dans la cr\u00e9ation de contenu, l’engagement du public et les pratiques publicitaires \u00e9thiques. Dans le m\u00eame temps, il garantit que les donn\u00e9es sont g\u00e9r\u00e9es de mani\u00e8re transparente et \u00e9thique, dans le respect de la vie priv\u00e9e et de la souverainet\u00e9 des utilisateurs. <\/p>\n

TEMS donne la priorit\u00e9 \u00e0 la s\u00e9curit\u00e9 et \u00e0 la confidentialit\u00e9 gr\u00e2ce \u00e0 une infrastructure d\u00e9centralis\u00e9e robuste. Les entreprises de m\u00e9dias ont la possibilit\u00e9 de choisir o\u00f9 stocker leurs donn\u00e9es, que ce soit au sein de leurs propres syst\u00e8mes ou aupr\u00e8s de fournisseurs tiers de confiance. La transparence est une autre pierre angulaire, avec des normes claires pour l’utilisation de l’IA garantissant la responsabilit\u00e9 dans la production de contenu et la gestion des donn\u00e9es. <\/p>\n

Les cas d’utilisation de l’initiative soulignent sa pertinence pratique. TEMS contribue d\u00e9j\u00e0 \u00e0 la lutte contre la d\u00e9sinformation, en utilisant l’IA pour v\u00e9rifier les sources, contr\u00f4ler les faits et d\u00e9tecter les pr\u00e9jug\u00e9s dans les contenus journalistiques. Il soutient \u00e9galement la publicit\u00e9 respectueuse de la vie priv\u00e9e, permettant aux entreprises de m\u00e9dias de proposer des campagnes cibl\u00e9es sans compromettre la confidentialit\u00e9 des donn\u00e9es des utilisateurs. <\/p>\n

Comme l’a soulign\u00e9 Nassima Auvray lors de son intervention, la collaboration entre les parties prenantes sera essentielle pour que TEMS r\u00e9alise son ambition. Pour y parvenir, TEMS s’appuie sur diverses ressources, notamment des solutions innovantes telles que le Live Identity Wallet<\/span><\/a> et l’expertise des sp\u00e9cialistes de l’IA d’Orange Business. Cette approche jette les bases d’un paysage m\u00e9diatique \u00e0 la fois comp\u00e9titif et digne de confiance, garantissant la r\u00e9silience face \u00e0 l’\u00e9volution des menaces num\u00e9riques. <\/p>\n

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Lors de l’\u00e9v\u00e9nement annuel organis\u00e9 par l’Association pour l’interm\u00e9diation des donn\u00e9es (AID), Nassima Auvray, directrice de la confiance num\u00e9rique chez Orange Business, a mis en lumi\u00e8re les d\u00e9fis auxquels l’industrie des m\u00e9dias est aujourd’hui confront\u00e9e dans un paysage num\u00e9rique qui \u00e9volue rapidement. 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