| TEMS Newsletter #7 |
| TEMS - which stands for Trusted European Media data Space - is a joint undertaking of 42 organisations representing hundreds of stakeholders from 12 countries in the cultural and creative sectors. TEMS is the flagship European initiative to build a resilient data-driven ecosystem in the media sector. |
| Final Stretch: TEMS Aligns with Real-World Needs |
| As TEMS enters its final 12 months, the urgency to reflect real-world needs and expectations in its development has never been clearer. To meet this challenge, our partners have actively gathered input from across the media ecosystem—engaging broadcasters, newsrooms, producers, and cultural institutions to ensure the project remains grounded in sector realities. |
| Here’s a glimpse into what TEMS has been working on in recent weeks… |
| Survey Results: Data at the Heart of Europe’s Media Future |
| Between February and April 2025, TEMS surveyed media organisations, cultural institutions, associations, and other actors across Europe. After a careful analysis of the responses, we can now share findings that reflect the real-world situation of organisations across the continent. |
- The message is clear: data is central to media operations, but strategies and resources remain fragmented.
- 6 key categories of data identified: Research, Content, Rights, Audience/Market, Technical, and Official/Administrative.
- Most organisations lack a clear data strategy — or only have partial, fragmented approaches.
- Top challenges: monetising content, integrating AI responsibly, navigating fragmented infrastructures, and dealing with budget constraints.
- Strong appetite for a European media data space to provide trust, interoperability, transparency, and sovereignty.
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| Participants voiced a clear desire for a European media data space—one that offers trust, transparency, interoperability, and sovereignty. As one respondent put it, “Everything is data in the digital world.” Others spoke to the urgency: “We would like to have a strategy, but we cannot dedicate economic resources to a team,” and “The challenge is effectively monetizing digital content in a context of abundant free content…” |
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| Speculative Sparks: Rethinking Media & Data Futures |
| In a dynamic session hosted by TEMS in Amsterdam, creatives, technologists, and researchers came together to reimagine how media and data can co-evolve. Using speculative design, participants explored bold, human-centered futures—where data governance is participatory, media infrastructures are equitable, and storytelling drives civic engagement. |
| Key Takeaways: |
| Speculative design unlocked fresh thinking and challenged entrenched assumptions. |
| Data was reframed as a living ecosystem—not just a technical asset. |
| Cross-sector collaboration (from academia to activism) proved essential for shaping inclusive media futures. |
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| By prototyping speculative futures, participants helped shape the questions, values, and frameworks that will guide real-world experimentation across Europe. |
| The session directly informs four of the eight TEMS trials, each tackling a key challenge in public-interest media: |
- Fact-checking & news exchange: Building interoperability between publishers, agencies, and fact-checkers to support new business models and trust in journalism.
- Audience & ad analytics: Exploring ethical ways to use behavioral and performance data for better personalization and advertising.
- Syndication & rights management: Standardizing metadata to improve discoverability and ensure fair rights and remuneration across platforms.
- VR & new formats: Sharing 3D data and enabling virtual production and gaming-based media formats.
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| TEMS demo sparks positive reactions at IBC 2025 |
| “This could save us hours.” “Where can I get a connector?” |
| At IBC2025, TEMS sparked real excitement with a live demo showing how secure data sharing can streamline workflows, unlock new revenue, and help broadcasters, producers and agencies do more with what they already have. |
| From metadata to rights management, the demo illustrated how media organisations can collaborate without compromising control—making reuse and discovery easier than ever. |
| The buzz was clear: the industry is ready to connect. TEMS is here to make it happen. |
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