Artificial Intelligence (AI) is changing how content is created, shared, and protected, but with these advances come big questions. How do we ensure creators are fairly rewarded for their work? How can we make AI tools more transparent and trustworthy? TEMS (Trusted European Media Data Space) and its partner Panodyssey are tackling these challenges head-on, setting an example for the future of ethical AI in creative industries.
A Partnership Built on Shared Goals
TEMS is a Europe-wide initiative focused on creating secure, fair digital spaces for media and content creators. Panodyssey, a social network designed for writers and publishers, shares this vision. Together, they’re working to balance the exciting opportunities AI offers with the need to protect intellectual property (IP) and creators’ rights.
One of their key achievements is the development of tools like Media API Connect, which helps media organisations manage content securely and transparently. This innovation ensures creators’ works can be shared, traced, and monetised fairly within trusted systems.
Why Transparency Matters
At the heart of this collaboration is the Transparency Notice for AI and IP. This groundbreaking framework was developed with Panodyssey’s expertise and guidance from TEMS. It offers clear guidelines for how AI should interact with creative content, covering everything from metadata and licensing to sensitive material management. It’s a practical step towards making AI-driven systems fairer and easier for everyone to understand.
Creating a Culture of Trust
What makes this partnership stand out is its focus on people—both creators and audiences. By blending technology with ethics, TEMS and Panodyssey aim to foster a culture where creativity is valued and protected. Their work ensures that AI tools enhance, rather than exploit, the creative process.
This collaboration isn’t just about technology; it’s about creating a sustainable future for media and culture. From education to regulation, TEMS and Panodyssey are driving conversations about AI governance, ensuring that creators’ voices are heard and their rights respected.