This edition highlights the growing role of Europe’s Cultural and Creative Industries (CCIs) in shaping the media data ecosystem. While discussions often centre on news and audiovisual production, CCIs generate vast amounts of valuable data and face similar challenges: inconsistent metadata, fragmented access to trusted materials, and limited interoperability. Through workshops and exchanges with heritage institutions, performing arts organisations, publishers, and game studios, TEMS has explored how cultural data can be reused across media formats to support innovation, virtual production, and immersive storytelling.
A particular focus is placed on governance and trust, reflecting the key questions raised during the latest webinar on legal tools for data sharing. Topics such as contracts, unique identifiers, document availability, and participant verification illustrate how CCIs can confidently engage in a trusted data space. Together, these insights reaffirm CCIs as strategic partners in building a more interoperable and resilient future for Europe’s media industries.
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